As CEO of Squaw Valley Ski Holdings, Andy Wirth understands the tourist economy in the Reno-Tahoe area. With Squaw Valley, Wirth has developed a successful, highly-sought resort area. This made him a natural fit for his recent election to chair of the Reno-Tahoe Airport Authority Board.
Along with other new members, Andy Wirth hopes to spark new ideas to further develop the airport and support local ski and tourist accommodations.
Andy Wirth’s role at Squaw Valley should give him considerable insight into his new responsibilities. He has already developed a ski resort that is popular worldwide. The Airport Board is a key element in drawing tourists. One of its primary tasks is identifying new opportunities for generating more flights and tourism in the area.
Regional business stakeholders make up the nine-person board, and Wirth’s historic role on the board and as a prominent local leader give him unique insight into regional needs. Learn more about Andy Wirth: http://www.cbs.com/shows/undercover_boss/photos/1000242/season-4-episode-11-sqauw-valley/
This is not Wirth’s first venture into development of something he is passionate about. After a skydiving injury, Andy Wirth created a team, Wounded Warrior Support, to participate in athletic events, such as the 2015 Ironman Lake Tahoe, to benefit charity.
His team competes to raise money for the Navy SEAL Foundation, an organization that assists special operations teams and their families. Wirth has also shown a strong commitment to responsible environmental development and preservation.
Andy Wirth has served as a liaison between the Reno and Lake Tahoe regions since he joined the board in 2013. He’s already been credited with the development of significant new flights to the area from JFK Airport and Quebec. Stakeholders are confident that Wirth’s experience will give him a strong foundation for further regional development.
As chairman, he hopes to draw more vital tourism to the region’s thriving businesses by identifying available markets and exploring growth incentives.
Andy Wirth, president and Chief Executive Officer of Squaw Valley Ski Holdings, has put forward a plan to bring new tourism and job opportunities to North Lake Tahoe.
In an effort to compete in a widely diversifying market, Andy Wirth has proposed a plan that addresses not only the concerns of a community dependent on tourism for their livelihood, but also those of a population tied to the health of the environment that drives said tourism.
The proposed development includes year-round opportunities for outdoor exploration, as well as indoor adventures, including rock-climbing and athletic training facilities. The plan works to align with the values and needs of an economy catering to adventurous tourists looking for an active and educational experience. Read more: Andy Wirth – Squaw Valley CEO and Philanthropist
The project calls for 1,400 new jobs and offers competitive wages, consistent with those already offered by the local resort. In addition, $25 million in projected tax revenue will help the community to improve infrastructure and schools. In response to community concerns about environmental impact, the project size has been significantly decreased, ensuring that Andy Wirth’s proposed plan balances economic viability with environmental sustainability.
Andy Wirth is the CEO of Squaw Valley Ski Holdings, and is actively involved in many philanthropic and environmental organizations in the Lake Tahoe area. Born in Germany, he attended college in Colorado and Scotland before beginning his career with Steamboat Ski Resorts in the late 1980’s. He worked his way from intern to Executive Vice President of Sales and Marketing for Steamboat, before being appointed as President and CEO of Squaw Valley resorts. You can click this link to read more: Another View: Community input shaping Squaw Valley’s future
Mr. Wirth has remained active in the community following a skydiving accident that nearly took his life. He heads an Ironman Team benefiting Navy SEALS, and sponsors projects such as Girls on the Run and the Truckee River Watershed Council. He lives in Truckee, CA with his wife and three children.
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