Squaw Valley Ski Holdings

Andy Wirth Proposes Plan to Revitalize Lake Tahoe Tourism

Andy Wirth, president and Chief Executive Officer of Squaw Valley Ski Holdings, has put forward a plan to bring new tourism and job opportunities to North Lake Tahoe.

In an effort to compete in a widely diversifying market, Andy Wirth has proposed a plan that addresses not only the concerns of a community dependent on tourism for their livelihood, but also those of a population tied to the health of the environment that drives said tourism.

The proposed development includes year-round opportunities for outdoor exploration, as well as indoor adventures, including rock-climbing and athletic training facilities. The plan works to align with the values and needs of an economy catering to adventurous tourists looking for an active and educational experience.  Read more: Andy Wirth – Squaw Valley CEO and Philanthropist

The project calls for 1,400 new jobs and offers competitive wages, consistent with those already offered by the local resort. In addition, $25 million in projected tax revenue will help the community to improve infrastructure and schools. In response to community concerns about environmental impact, the project size has been significantly decreased, ensuring that Andy Wirth’s proposed plan balances economic viability with environmental sustainability.

Andy Wirth is the CEO of Squaw Valley Ski Holdings, and is actively involved in many philanthropic and environmental organizations in the Lake Tahoe area. Born in Germany, he attended college in Colorado and Scotland before beginning his career with Steamboat Ski Resorts in the late 1980’s. He worked his way from intern to Executive Vice President of Sales and Marketing for Steamboat, before being appointed as President and CEO of Squaw Valley resorts. You can click this link to read more: Another View: Community input shaping Squaw Valley’s future

Mr. Wirth has remained active in the community following a skydiving accident that nearly took his life. He heads an Ironman Team benefiting Navy SEALS, and sponsors projects such as Girls on the Run and the Truckee River Watershed Council. He lives in Truckee, CA with his wife and three children.

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