The lip balm industry darling, EOS, is known for its orb shaped container in pastel shades, as well as its great price point of $3 on Walmart and Target stores, and the fresh flavors. The lip balms are made of all natural and organic ingredients, the formula creates the softest of lips, and the flavors are delicious. Per a recent article published on the Fast Company website, the brand is known for flavors such as honeydew and grapefruit. The tastes are light, fresh, and lip smacking good. The Evolution of Smooth is really on to something with their feminine presentation and lightly flavored lip balms.
EOS broke away from the usual way of business within the oral care market and carved out a women centric brand in a market niche that had heretofore been unisex. Blistex and Chapstick, the two brands that had dominated the market for decades prior to EOS coming on the scene, had marketed themselves as purely utilitarian products with no frills. EOS turned all of that on its head and created a brand that women wanted to include in their daily beauty routines. The fruit and minty flavors make the products much less medicinal and much more fun.
By breaking away from lip balms with flavor choices of none, cherry, and mint, and creating innovative flavors, EOS lip balm opened up the market beyond chapped lip sufferers. Lip balms also add shine and gloss in addition to keeping smiles moisturized. EOS takes that a step further and creates a feeling of a beauty accessory. Not quite makeup, but more than a basic tool to combat chapped lips, EOS bridges the gap between the two and fills a gap that had been left untapped for decades. EOS lip balms, contained in fun shaped orbs, appeal to women who want soft lips and great taste.