Direct sales and retail sales are the methods that products and services are typically bought and sold internationally. Direct sales is the marketing and selling of products directly to consumers with the inventory at a fixed location. Bernardo Chua is a successful entrepreneur who has founded several businesses both in the Philippines and Canada. His most recent and growing business today is the gourmet coffee company called Organo.
Organo was established in 2008 in British Columbia, Canada, and only eight years later, it is 55th in all direct sales worldwide and has over one million distributors. This is incredible growth for a new company, and it can be attributed to the experience that Bernardo gained from his first company. Bernardo is excited about his main product Ganoderma, and he has a mission to introduce it to the western world.
In the Phillipines, when Bernardo was beginning his business career, he made his commitment to the goal. He has been focused on it ever since.
He grew up using a 4,000-year-old Chinese herb called Ganoderma. His mother brought the super-mushroom from China, and it is packed with anti-oxidants and other nutrients, so Bernardo knows the benefits firsthand and wants to share them with the world.
In 2001, he founded a company called Gano Excel in British Columbia. This was his first direct sales company, and he was using the Ganoderma in natural health supplements. In 2004, he got the idea to infuse coffee and teas with the Ganoderma so that people could enjoy it regularly. He knew this would benefit their health, so Organo was founded.
Bernardo Chua is CEO, and in 2015, he changed the name from Organo Gold to Organo. He is very active in the day-to-day management of Organo, and the company has introduced Ganoderma-infused coffee into 35 countries. Turkey is the most recent country that has opened distribution to Organo, and he is planning on several more in 2017. With over 130 countries on the earth, he is quickly expanding to all.