Most people would like to make the world a better place to live or at least ease the sufferings of those less fortunate or at risk. While many want to, they are either apathetic or unsure of how they can actually contribute. SKOUT and the SF- Marin Foodbank have found that a partnership works well for them and have since come to be happy and frequent collaborators in the fight to end hunger. In the SF-Marin area, one in every four people is at risk for hunger. The SF-Marin Foodbank, the largest non-profit provider of food in the area, helps to alleviate this problem by providing 100,000 meals every day for these at-risk individuals and families. So what is SKOUT and how do they fit into this picture?
SKOUT is a technology company, also based in the SF-Marin area. Originally launched in 2007, their goal was to develop technology that made making social and business connections easier. A careful study of the data revealed that most of the users were, in fact, using the technology to make connections but more for dating purposes than business communications. As a result, Christian Wiklund and Niklas Lindstrom, the company’s founders, relaunched in 2009 with a more dating-friendly, meet-and-greet style app. The company has taken off and become the largest app of it’s kind in the world.
March 14 was National Potato Chip Day. SKOUT used technology to encourage its users to send virtual gifts of potato chips through the app, with the promise that for every virtual bag given, a cash donation would be made to the SF-Marin Foodbank until a goal of 20,000 meals was reached and served. This is not the first time that the two have partnered up for the good of their community. In 2015, for National Grilled Cheese Day, SKOUT did a similar app-involved donation, enough for 10,000 meals.
2015 also saw the announcement that SKOUT had reached 10 million users from virtually all parts of the globe. The app can be accessed in 180 different countries and in over 16 languages. Aside from the virtual gift feature, the app also helps people connect via location and similar interests. Their nightlife feature, for example, lets users view scheduled events, purchase tickets, and even see guest lists, especially of other app users who are attending the same gathering.