In the world of news making and PR services it is important that the company you use “gets you” and understands what it takes to reach your audience. NewsWatch TV does this in an unique way because their show is tailored to meet the needs of an audience that is looking for consumer reports. Every product and service that is promoted on the NewsWatch TV channel is thoroughly vetted and expertly implemented with the consumer’s needs in mind.
The NewsWatch TV show hosted by Chris, Michelle and Andrew provide an entertaining yet informative look at the technology news and other tidbits. The NewsWatch TV website provides information on products and services through the Consumer Update tab. They also have a “HealthWatch” sub tab under the “Consumer Update” tab. It was on this sub tab that Avanca was able to promote a pocket PC for Ockel, their sister company.
Nathalie Van Wijkvliet, CMO of Avanca reports that their return on investment through the promotion of their product on NewsWatch TV increased exponentially far exceeding its production goals. She liked working with the team and the amazing support her company received during the production and implementation phases of the campaign.
The NewsWatch TV shows do offer technology companies opportunities to showcase their products on one of their segments. This exposure helps drive business by allowing demonstrations of the product or service to the public at large. Consumers have good choices to make in the AppWatch tab. The AppWatch tab provides information on applications for IOS and Android devices. They also can view game, social and utility applications.
NewsWatch TV was originally known as a financial advice show and focused on many financial issues in the 1990’s. The interest shifted slightly to include entertainment and technology news around 2011. The AppWatch tab was added in 2012.
Most people would like to make the world a better place to live or at least ease the sufferings of those less fortunate or at risk. While many want to, they are either apathetic or unsure of how they can actually contribute. SKOUT and the SF- Marin Foodbank have found that a partnership works well for them and have since come to be happy and frequent collaborators in the fight to end hunger. In the SF-Marin area, one in every four people is at risk for hunger. The SF-Marin Foodbank, the largest non-profit provider of food in the area, helps to alleviate this problem by providing 100,000 meals every day for these at-risk individuals and families. So what is SKOUT and how do they fit into this picture?
SKOUT is a technology company, also based in the SF-Marin area. Originally launched in 2007, their goal was to develop technology that made making social and business connections easier. A careful study of the data revealed that most of the users were, in fact, using the technology to make connections but more for dating purposes than business communications. As a result, Christian Wiklund and Niklas Lindstrom, the company’s founders, relaunched in 2009 with a more dating-friendly, meet-and-greet style app. The company has taken off and become the largest app of it’s kind in the world.
March 14 was National Potato Chip Day. SKOUT used technology to encourage its users to send virtual gifts of potato chips through the app, with the promise that for every virtual bag given, a cash donation would be made to the SF-Marin Foodbank until a goal of 20,000 meals was reached and served. This is not the first time that the two have partnered up for the good of their community. In 2015, for National Grilled Cheese Day, SKOUT did a similar app-involved donation, enough for 10,000 meals.
2015 also saw the announcement that SKOUT had reached 10 million users from virtually all parts of the globe. The app can be accessed in 180 different countries and in over 16 languages. Aside from the virtual gift feature, the app also helps people connect via location and similar interests. Their nightlife feature, for example, lets users view scheduled events, purchase tickets, and even see guest lists, especially of other app users who are attending the same gathering.