Roberto Santiago: The Creative Businessman
During a time where it appears leisurely activities should be on the decline; Brazil’s shopping mall industry continues to grow exponentially. Due to the continuing economic crisis, it is no wonder that many Brazilian businesses suffer. This has not been the case for the shopping mall industry, which grew 6.5% in 2015. In fact, according to the Brazilian Association of Shopping Centers, the industry reported nearly a 150-billion-dollar turnover. One titan in this industry has been Roberto Santiago. From his very first endeavors, he has shown a natural propensity for successfully growing businesses that are marked with substantial quality and unimagined leisure.
Santiago knew that he wanted to open a major shopping center in Joao Pessoa. His flagship structure was to be called Manaira and he planned for it to be the epitome of what he valued most in the shopping experience. From the moment he graduated with his degree in business administration, he planned the release of this structure. In 1987 he purchased land and began to develop it. The development took two years but paid off massively in the long run. The Manaira shopping center opened to mass appeal and became popular rather quickly compared to other shopping centers of the like.
Manaira is host to one of the most remarkable concert halls in Brazil. Domus Hall is a beautiful space that is situated directly on top of Manaira main building. This concert hall is certainly one of the factors that set Manaira apart from the rest. The two-story space is perfect for concerts, stand-up routines, fairs, presentations, graduation events, and even weddings. One of the best traits about this facility is that it can adapt to these activities rather seamlessly. It was designed to safely hold anywhere from 4,000 to 10,000 individuals, meaning that most events are covered. Guest are constantly in awe of Domus Hall.
The gaming center and cinemas of Manaira are also quite extensive. They were specifically designed to be engaging for individuals of all ages. The cinemas provide luxury seating and updated film technology. They also provide 3D services for a unique experience that patrons will not forget. Seats within these 3D facilities are even capable of moving to a full standing position, making it possible to fully engage in the fun. The gaming areas are also state of the art. They house over 300 different systems that vary in genres and age recommendations. This makes it possible for all to enjoy them.
Manaira is the epitome of Santiago’s personal values. It is quality and quantity all rolled into one beautiful package. He has spared no expense in promoting the experience of his customer. This has paid off for him in the long run. Manaira will continue to be a cherished destination for years to come.