Eli Gershkovitchs Role in the Growth of the Canadian Craft Beer Market
Craft beer is steadily growing in the beer market of Canada. As of 2015, the craft beer accounts for 10% of the total market, and it is forecasted to continue this growth in the long term. The craft brewery industry, or microbrewery industry, as it’s commonly known, is gradually gaining influence in the country and brewmasters spread all over the country are busy reinventing the techniques and discovering new ways to craft this beverage (http://www.imdb.com/name/nm6457149/).
There is one lawyer in the center of the growing influence of craft beer. Eli Gershkovitch crafts one of the finest craft beers in the ancient Gastown since the year 1995. He is the founder and the current CEO of Steamworks Group of Companies. He is following the tradition in Canada of making great beer. Eli Gershkovitch has spent more than two decades in the craft brewing industry surviving cycles of boom and burst in the industry. His tenacity, love for craft beer and his focus on quality and the best beer ingredients has kept him on pace in the industry.
Eli Gershkovitch’s love and passion for beer was fired up in 1987 during a European tour after graduating from the University of Toronto. After having a taste of the Belgian beer he got a burning desire to produce and deliver a great beer. While Eli Gershkovitch was at his law office at Vancouver, he began researching about the craft brewery industry and discovered an excellent location to start off- a brewpub in Gastown. Since then, he has continued to shape and influence the kind of beer served in Canada and the craft beer industry.
Craft beer is something to be reckoned with today because of the passion of people like Eli Gershkovitch. The industry is growing, and the globalization has made it easier for many people to delve into this field without a lot of experience.
Eli’s passion for creating something valuable and his willingness to experiment a great deal has yielded fantastic results (About.me). Steamworks Brewery under the watch of Eli Gershkovitch has innovated with different flavors a great deal and has popular craft beer options available for its numerous customers.