How Chapstick Was Conquered by Eos as a Startup in the Lip Balm Industry
Chapstick has been the go to lip balm shopping option for the longest time. These cylindrical lip balms felt ideal with a complete soothing ingredient in them. What’s more, always a variety to cater for everyone ranging from the bold and wild would go for cherry to those who wanted to keep things subtle by option for the original or tasteless flavors. However, seven years ago, EOS came to change all this with their pastel colored orbs balms. This brand filled different store shelves including Walgreens, Wal-Mart, Target and Lucky Vitamin. In fact, editors of beauty sections of different magazines cannot seem to get enough of the EOS lip balm as they rave about the varied flavors. In addition to these, celebrities such as Miley Cyrus, Kim Kardashian and Christina Aguilera were seen using the brand in public making it even more popular.
The evolution of Smooth (EOS, https://evolutionofsmooth.com/lip-balm.html) products are seen splashing pages of magazines. However, the company’s founders are still silent about the company strategy. They disclosed in an exclusive interview with Fast Food Company that they have managed to create a 250 million dollar company that is ranked second in the industry after Burt’s Bee. They have been able to successfully compete with companies such as Blistex and Chapstick that have been in the industry for a longer time.
According to Kline Research, EOS has transformed the oral care industry on its own. It is currently doing weekly sales of one million dollars and its prospects for the future seem to be very promising. This is because the lip care industry market is projected to make a 2 billion steady increase by the end of 2020. This is because more people are demanding natural products for their lips thus give EOS an edge as this is their area of specialty.