Why Wiki Should Be Part of Your Marketing Strategy
Is Wikipedia page creation part of your marketing plan? It should be, and here’s why. There are many marketers who have been using Wikipedia as a tool in their marketing strategy for years. Many of these strategies have paid off big time, showing that there are many benefits that can be reaped from Wiki if done correctly.
However, when it comes to marketing, the free online encyclopedia is its own realm. It is not like other social media or a news sites. It has developed its own style of writing and anyone can become a contributor. Because of its ever-changing, free-source style, many people have overlooked it as a marketing tool. This is a mistake, as Wikipedia can be a powerful aid in any marketing strategy.
Create A Wiki Page
The first step to your new marketing strategy should be creating a Wikipedia page. Wikipedia will show up as one of the top results in any search and will help to quickly develop the Google Knowledge Graph. Using Wikipedia’s popularity to your advantage is not only an easy way to gain a foothold in the google search results, but it is also a great way to control your branding. As the 7th most visited website in the world, a Wikipedia page if managed properly can be a great way to control how the world sees your brand.
Because Wikipedia has its own style of writing, it can be difficult to understand how to properly write or update a Wikipedia page. Luckily, there are companies, such as Get Your Wiki, that help properly format and write Wikipedia pages.
Monitor Your Wiki
Keep in mind that once you make a Wiki page, it is important that you keep a watchful eye on it. After all, anyone can edit the open-source content on Wikipedia. While it is a wonderful community and most edits are done with good and proper intentions, a Wiki page can leave you open to malicious attacks if not monitored properly.
The good news is that you don’t need to check your page several times a day or even every day to monitor its content. There is a much easier way to watch your page and make Wiki edits as needed. Companies such as Get Your Wiki offer effective monitoring services. Get Your Wiki specializes in vetting Wiki edits to your Wiki page quickly so that your page is always showcasing the best of your brand.