An article in Fast Company highlighted how EOS lip balm was built into one of the major market players in lip balms. Before this article the company was secretive about their past and instead focused on designing and making their products, but decided to discuss their history now to shed light on the company.
The article discussed how the brand was founded and immediately started to focus on how to satisfy their targeted market segment; women. Up until that point, lip balms were sold as unisex products but were purchased primarily by women. The unisex lip balms were mostly bland and medicinal in flavor and were sold in conventional containers that merely applied the lip balm and little else.
This was changed when EOS began to market and sell lip balms more to women than men and designed an applicator orb that was attractive and resembled some of the lipstick applicators that were coming to the market. The flavors that were designed for customers, such as honeydew and watermelon, were unique and not previously seen in lip balms, which made EOS stand out. Their design was so revolutionary that it even took a long time for other companies to begin to copy them, partly since EOS had invested in having their own proprietary equipment built for their lip balms.
EOS was more than just flavorings and new containers. The lip balms that they designed were made with the specifications that their customers wanted; namely all natural ingredients that were organic and not fake in consistency. These needs met they began to try to find distribution networks and launched their first relationship with Walgreens, Walmart and later with Target, thereby reaching a wider audience for their products. They also launched the product from online shops like Racked.
Now EOS is the second biggest seller in the industry behind Burt’s Bees and is a real success story of listening to your customers and organically growing your business.
Is Wikipedia page creation part of your marketing plan? It should be, and here’s why. There are many marketers who have been using Wikipedia as a tool in their marketing strategy for years. Many of these strategies have paid off big time, showing that there are many benefits that can be reaped from Wiki if done correctly.
However, when it comes to marketing, the free online encyclopedia is its own realm. It is not like other social media or a news sites. It has developed its own style of writing and anyone can become a contributor. Because of its ever-changing, free-source style, many people have overlooked it as a marketing tool. This is a mistake, as Wikipedia can be a powerful aid in any marketing strategy.
Create A Wiki Page
The first step to your new marketing strategy should be creating a Wikipedia page. Wikipedia will show up as one of the top results in any search and will help to quickly develop the Google Knowledge Graph. Using Wikipedia’s popularity to your advantage is not only an easy way to gain a foothold in the google search results, but it is also a great way to control your branding. As the 7th most visited website in the world, a Wikipedia page if managed properly can be a great way to control how the world sees your brand.
Because Wikipedia has its own style of writing, it can be difficult to understand how to properly write or update a Wikipedia page. Luckily, there are companies, such as Get Your Wiki, that help properly format and write Wikipedia pages.
Monitor Your Wiki
Keep in mind that once you make a Wiki page, it is important that you keep a watchful eye on it. After all, anyone can edit the open-source content on Wikipedia. While it is a wonderful community and most edits are done with good and proper intentions, a Wiki page can leave you open to malicious attacks if not monitored properly.
The good news is that you don’t need to check your page several times a day or even every day to monitor its content. There is a much easier way to watch your page and make Wiki edits as needed. Companies such as Get Your Wiki offer effective monitoring services. Get Your Wiki specializes in vetting Wiki edits to your Wiki page quickly so that your page is always showcasing the best of your brand.
There are a number of ways that you can nourish and revitalize your hair, but only Wen hair by Chaz Dean has all natural ingredients that are trusted by thousands of people in the industry. Celebrities need their hair to stand up to the elements and the harsh effects of the lighting and Wen by Chaz offers that protection. They make sure your hair receives an all natural treatment that won’t strip or damage your hair. Define the way you choose for your hair to look with an affordable treatment that will give you healthy nourished hair. Wen by Chaz builds your confidence back with your hair.
One of best care products in the industry promises to help you hair transform from dry and dull to healthy and nourished. You don’t have to spend a fortune at the salon or go for products that are celebrity advertised, but don’t work. Give your hair the best therapy that you can receive with Wen hair by Chaz. They are proud to announce free shipping for their members and first time customers. A female college student decided that she would see what kind of results her hair could receive by using Wen by Chaz.
She has fine hair that is hard to treat with other products that she’s used, bunt she was astonished with the results on the women that were in the Wen by Chaz commercial and decided to use their strengthening conditioner. She decided to use their product for a week and at the end of the week she met her desired results for healthy longer hair. She noticed that her hair wasn’t in the shower drain like it usually is. Their website invites you to look for many different products that will give your hair the love and support that you expect from your shampoo and conditioner. Check out the brand’s Wikipedia page for additional information.
Securus Technologies, The Pioneer Company In the Provision Technology Solutions To Inmates
We are the leading, American-based, technology company, working to provide technology and communication services and products to incarcerated inmates, to ensure we improve the inmate’s experience and knowledge, in terms of technology, while improving public safety. Our company was founded in the year 1986, and has its headquarters in Dallas, Texas. Securus is one of the pioneers in giving telephone services to the incarcerated, in American prisons.
We work with over 3,400 law enforcement agencies, correctional facilities, and public safety agencies. In terms of those incarcerated, we work with over 1.2 million inmates, currently serving jail term across the United States. Our main objective is to connect inmates to their family, friends, and attorneys, while still maintaining both inmates and the public safety through monitoring of recorded data to help with investigative leads. We are also charged with the responsibility of providing quick emergency responses, and connecting the agencies and facilities personnel with information that is critical to their area of operation.
Through our clients, we are able to also ensure that inmates are not left behind in terms of technology. As we provide these self-services, we are passing on crucial knowledge to the inmates. In the recent years, through the help of our team of innovative engineers and the whole technical team, we launched a Video visitation system that would benefit all parties, and make the visitors experience the convenience and worthwhile, and on the other side assist the inmates in bonding easily, with their families. The system’s main focus is to lessen the security procedures involved in visiting the host facility personnel, the inmates, and the visitors.
Our systems will also see a drop in gang-related criminal activities, through the live monitoring and recording capabilities, that come with the system. The merits that come with using the system are unlimited, ranging from the ability to have more visitors at a convenient and less expensive approach. The limited personal touch in the two parties, visitors, and inmates, also ensure improved monitoring of the facilities in terms of entry of contraband products. This is a major relief to visitors, who in earlier cases would be subjected to tedious and humiliating searches that would take long periods of time, just to have a limited chat with their incarcerated member. The Cost of Labour in processes of receiving calls and scheduling onsite visitations is eliminated by the system.
Not too long ago, IAP Worldwide, also known as Ingenuity and Purpose, acquired a couple more companies and integrated them into their own within the United States. DRS, one of the companies they acquired, provided mission support services and aircraft repair and management. The other company, Tactical Communication and Networking Solution, had contracts with the U.S. Department of Defense, providing communication and technological expertise, which IAP Worldwide will continue to do and expand on in the future.
IAP Worldwide has stated in a press release that the reason behind the acquisition of new companies is to expand on their services and the quality of their services overall they can provide all over the world. These two companies are just two of the many that the companies has acquired over the years within the United States, the Middle East, and Europe.
Today, IAP Worldwide provides a wide range of different services and supplies clients with logistic support as well as communications support. The company is also very dedicated to their humanitarian efforts, taking care of people and providing aid in the case of natural disasters.
Since they first began, IAP Worldwide has had their hand in many different projects around the globe that were highly technical or logistics based. IAP Worldwide is also a big name for many governments out there, including the US government, which holds private contracts with the company. This is because of their top level services, professionalism, and confidentiality.
IAP Worldwide has managed to grow a great deal over the years, having a presence in more than two dozen different countries around the globe and even more operational locations. A lot of their growth is due to the acquisition of several key companies, which were strategically planned to help them build upon their current services and expand further to help even more people.
IAP Worldwide knows the importance of their services, especially in the case of relief, which they are first responders for. This is why the company is dedicated to their customers and providing the highest level of services possible, making them a safe and trustable name.
Learn more about IAP Worldwide: https://www.clearancejobs.com/profiles/331793/iap-worldwide-services-inc-jobs